Can't fool Mother Nature and can't fool the Advertising Standards Authority. L'Oreal tried to pull a fast one but wound up pulling its Julia Roberts ad.

Source: http://www.suite101.com/news/julia-roberts-phony-face-loreal-ad-banned-for-deception-a382191

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Lost sales, time and money: High turnover in your sales department is a serious problem. Here's what to do about it.

Source: http://feedproxy.google.com/~r/entrepreneur/latest/~3/Zq-u-dGuxNY/220310

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It is so infrequent that automated communications are nice that I enjoy celebrating every instance. I had put my Netflix account on hold last month, but mailed back what turned out to be an empty envelope. I assumed they had already charged me the $14 for the missing DVD -- how many companies would've done just that? -- but instead I get this reminder from a friendly robot.

Source: http://feedproxy.google.com/~r/MitAdvertisingLabFutureOfAdvertisingAndAdvertisingTechnology/~3/yE-5VkGGDi0/nice-automated-letter-from-netflix.html

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Looking for ways to gain control over your in-box monster? Following these steps can help you be more productive.

Source: http://feedproxy.google.com/~r/entrepreneur/latest/~3/6Mxb36UH-nI/220424

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Can magazines prove that their ads make cash registers ring? In its latest attempt to prove its worth to marketers, Time Inc. will regularly gauge the retail sales results from advertising in its titles and on its websites.

Source: http://feedproxy.google.com/~r/AdvertisingAge/LatestNews/~3/lYvZOZEm_vU/

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In writing about business insurance for a home-based business, I realized I needed it. Here's the story of what I learned, and the type of insurance policy I got.

Source: http://feedproxy.google.com/~r/entrepreneur/latest/~3/l4_ckiJOrQ0/220266

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Advertising Agency: McCann Erickson, Munich, Germany Executive Creative Director: Erich Reuter Creative Directors: Stefan Hempel, Michael Utta Art Director: David Morales Copywriter: Philipp Gloyer Director: Duo Kronck Production: HelliVentures

Source: http://www.ibelieveinadv.com/2011/10/sony-ericsson-xperia-challenge-the-fastlane-challenge-greenhouse/

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Advertising Agency: Heat, San Francisco, USA
Executive Creative Director: Steve Stone?
Creative Director: Nei Caetano
Copywriter: Kris Kennedy
?Art Director: Tofer Moran
?Executive Producer: Jaime Chiang
?Content Producer: Anna Askew
?Director of Client Service: Aaron Lang
?Account Manager: Nathan Shamban
Production: ??Heat/Rehab / San Francisco
?Director: Nei Caetano, Kris Kennedy?
DP: Phillip Velasco
Cameras: Dan Reid, Anna Askew
?Executive Producer: Jaime Chiang
?Line Producer: Robert Caruso
Edit: Heat
?Editor: Phillip Velasco
?Executive Producer: Jaime Chiang
?Producer: Anna Askew

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Source: http://adsoftheworld.com/media/tv/ea_sports_fifa_soccer_12_hope_solo_vs_steve_nash

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Can't fool Mother Nature and can't fool the Advertising Standards Authority. L'Oreal tried to pull a fast one but wound up pulling its Julia Roberts ad.

Source: http://www.suite101.com/news/julia-roberts-phony-face-loreal-ad-banned-for-deception-a382191

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Farrah Bostic points out that you can't have "insights" the same you can't have "intelligences":

"You can not uncover, seek, find, or land on "insights". Insight isn?t a noun in the sense that a car or a nickel or a pen are nouns. It?s a noun that names a quality or capacity, like beauty, intelligence, compassion. We tend not to pluralize and objectify these nouns, because they are not about objects.

Insight is a capacity to gain accurate and deep understanding of a person or thing. Insight, in other words, is what a good planner or creative ? or hell, in a perfect world a good client or account manager ? should have. The depth of this understanding should go so far as to seem intuitive. There are many ways one might obtain insight ? through study, immersion, experience, interrogation, observation. And these are the standard tools of the planner or market researcher or strategist."

Ben McAllister warns about the dangers of "scientism":

"As an undergraduate physics major, I had grown to understand scientific research as a slow process that took place over years or even decades. Research, as I understood it then, was an attempt to deliberately advance knowledge by eliminating false theories. It was a difficult undertaking bolstered by rigorous debate.

In the business world, I later learned, ?the research? is quite a different phenomenon. As my interview so nicely illustrated, ?the research? is not debatable. Apparently it?s capable of predicting people?s reactions to decisions that haven?t even been made yet. In fact, ?the research,? seems to be capable of making decisions all on its own."

Source: http://feedproxy.google.com/~r/MitAdvertisingLabFutureOfAdvertisingAndAdvertisingTechnology/~3/x70fR3BRaE0/there-are-no-insights-there-is-no.html

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